Man Ray’s first fashion shoot was a disaster. It was 1922, and the artist had just arrived in Paris from New York with one suitcase, $100 and the singular goal of becoming one of the bright young things of dadaism alongside Duchamp and André Breton.
He had been taking photographs for a few years, but mainly portraits (Jean Cocteau was an early Paris sitter), and not always enthusiastically. He later said “photography is not art”, and that he would only shoot things he couldn’t paint. Still, he had no money, so when he was commissioned by Paul Poiret, the French couturier who took women out of corsets and put them into harem pants, he agreed. Back then, illustrations were the go-to for fashion houses, but Poiret was after something a bit different, which Man Ray was. Except the American turned up at the salon with no idea what he was doing. The lights weren’t right, and the electrics broke on set. Poiret didn’t like the pictures and refused to pay.
