Apple co-founder Steve Jobs insisted that the secret to turning a good idea into a great one isn’t money or energy but the willingness to strive for it.
What Happened: In May 1984, speaking to Time reporter Michael Moritz in his Apple office, Jobs said excellence "doesn't take any more energy — and rarely does it take more money — to make it really great. All it takes is a little more time… and a willingness to persevere until it's really great."
