Kiss are without a doubt one of the most recognisable bands, and indeed brands, on the planet, with their monochrome face-painted styles and costumes having become a highly iconic emblem of their sound.
Their makeup designs are so memorable in fact, that many unfamiliar with their music may very well be able to identify the band from their style alone. It makes sense then, that bassist Gene Simmons takes his appearance very seriously, as shown in this 2014 tutorial which saw him demonstrate how to perfectly achieve his look as The Demon.
