The maker of Chrysler, Dodge, Jeep, Ram and other vehicles is boosting its marketing efforts to reach Black customers and other multicultural communities.
Stellantis NV on Wednesday said it has added TKT Collab — a division of Kentucky-based TKT & Associates, a Black- and woman-owned business — to its North America creative roster. It is the automaker's first Black agency of record across Stellantis' North American brand portfolio that will oversee marketing efforts to a Black audience.
Stellantis has worked with Black-owned agencies and put forth campaigns focused on Black customers in the past, but the partnership with TKT, the financial details of which weren't shared, represents a strengthened commitment to those audiences and growing that consumer base, executives said.
