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Broadcasting & Cable
Broadcasting & Cable
Business
Jon Lafayette

Stella Artois Toasts ‘The Bear’ With Integration, Promo Content

Stella FX Instacart
The Bear Stella Artois

The Bear is serving up Stella Artois as part of a sponsorship deal between Disney Advertising Sales and Anheuser-Busch, which distributes the Belgian-style beer.

Stella Artois was integrated into the FX series with both product placement and signage during scenes in which the characters are celebrating or sharing food with friends and family.

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