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PC Gamer
PC Gamer
Morgan Park

Steam smash hit Content Warning has sold over 700,000 copies after giving away 6 million free copies

Steam Landfall PC Gamer
Content warning.

I imagine all game developers get butterflies in their stomachs when they're about to push their game live, but it's not often a game previously given away for free suddenly starts asking for money. That was the deal indie studio Landfall made with players when it surprise-released Content Warning on April Fools' day.

The Lethal Company-like horror game that challenges friends to record scary videos and go viral on SpöökTube would be free to claim for its first 24 hours, after which Landfall would start charging $8. Over six million copies of Content Warning were claimed during the free period, a response that Landfall CEO Wilhelm Nylund tells PC Gamer was "completely unlike anything" they've experienced.

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