Roam Motors may not be a household name, but the electric mobility brand is certainly on its way. The Kenyan-Swedish startup hasn’t just secured millions of investment dollars and a partnership with Uber but also captured a spot on Time magazine’s 100 Most Influential Companies of 2022.
Unlike electric offerings from the likes of Harley-Davidson and Energica, Roam caters to the everyday rider with user-friendly performance and a utilitarian yet urban design. The company hopes that approach positions Roam as the preeminent electric option in Africa’s emerging markets, and the brand already has an active pilot program in Kenya, Ghana, Nigeria, Sierra Leone, Uganda, and the Democratic Republic of Congo.
