A star-studded line-up of celebrities has joined forces to launch ‘SAD AF’- a new alcohol-free beer from BrewDog which has been specially created to raise money for mental health charities.
The campaign has been devised to spark conversations following research that 82% of people with mental health challenges are more likely to open up to friends and family over a relaxed drink.
A hard-hitting celebrity video which stars Rizzle Kick’s Jordan Stephens reciting a self-penned poem ‘I’m Sad AF’ is to remind men to take care of their mental wellbeing. Danny Dyer, John Simm, Mark Williams, Sir Mo Farah, comedian Seann Walsh and drag queen Bimini Bon Boulash, as well as Youth Mental Health Ambassador and Love Island star Dr Alex George also appear in support.
