Starbucks Corporation (NASDAQ: SBUX) has emerged from a period of stagnation with clear signs of a recovery, as the coffee giant's "Back to Starbucks" turnaround plan—spearheaded by CEO Brian Niccol—begins to show tangible results in early 2026. Shares of the company closed at $97.71 on Friday, March 6, 2026, reflecting investor optimism fueled by the company's first signs of U.S. transaction growth in two years.
For shareholders who weathered a volatile 2025, the start of 2026 has been marked by a return to stability and a focus on operational discipline. Despite mixed financial reports in the first quarter of the 2026 fiscal year, the market is increasingly viewing Starbucks as a stock in the midst of a successful pivot.
