Starbucks has been the global king of coffee for decades. But now, the business is reportedly struggling. According to experts, Starbucks lost its way as it focused more on fast salesprofits instead of taking care of its loyal customers.
Now, as part of a major 'Back to Starbucks' turnaround plan, the once unbeatable coffee chain is launching a bold new strategy to diversify its identity. In a move that has surprised many industry insiders, Starbucks is venturing beyond the coffee cup and into the world of fashion and beauty.
