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Benzinga

Business

Anusuya Lahiri

Spotify Rolls Out Playlist-Mixing Feature To Boost Premium Value And Drive User Engagement

Spotify SPOT United States Morris

Spotify app on phone screen

Spotify (NYSE:SPOT) expanded its Premium experience by launching a new playlist-mixing feature in beta that lets users add and customize transitions between tracks.

Building on the nearly 9 billion playlists created worldwide, the tool allows subscribers to control how songs flow with presets like Fade or Rise, and more advanced options for volume, EQ, effects, waveforms, and beat-matched transitions.

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