- Spotify and Peloton have announced a new partnership and Fitness hub
- It brings over 1,400 Peloton video workouts to the Spotify app
- It's rolling out globally today (April 27) to Premium subscribers
First it was music, then podcasts and audiobooks, and now Spotify is entering a new era — fitness.
The music streaming giant is joining forces with one of the biggest names in fitness, Peloton, to bring Peloton's extensive range of video workouts to a new Fitness hub in the Spotify app.
As of today, over 1,400 curated classes will be rolled out to Spotify Premium subscribers, spanning strength, pilates, barre, yoga, stretching, meditation, floor cardio, and outdoor run and walk.
Peloton has said these classes will be accessible "in most countries where Spotify is available".
The collaboration is part of Peloton’s wider plans to expand its reach globally and improve the accessibility of its experience. “We’ve always believed that the best workout is the one you actually do, which is why accessing world-class fitness content should be as easy as tuning into your favorite Spotify playlist”, said Dion Camp Sanders, Chief Commercial Officer at Peloton.
“As we continue to forge a path deeper into wellness, our work with Spotify is just our latest move to expand our reach and capture new revenue streams through Peloton’s unmatched experience, content and instruction.”
Last week Spotify celebrated 20 years of being one of the best music streaming services, and as part of our coverage I spoke to Sten Garmark, the company's Global Head of Consumer Experience, who reflected on Spotify's influence and teased plans for it to expand into more formats — and this new partnership suggests it's wasting no time in doing so.
“For nearly two decades, Spotify has been the soundtrack to the world’s workouts,” said Roman Wasenmüller, VP Global Head of Podcasts. “Today, we are expanding Spotify to become a true daily wellness companion. By bringing Peloton directly into our video and audio ecosystem, we are investing in a future where Spotify isn’t just where you spend your time — it’s where you go to build momentum, improve your wellbeing, and get more out of every day.”
Although Spotify and Peloton haven’t gone into great detail about how the new Fitness hub will work, we can get a good idea from some first-look images the brands shared. For starters, the Fitness hub looks like one of Spotify’s existing family of categories, such as its Made For You and genre hubs, so I’m guessing it will appear in the app’s Search tab alongside the rest of these.
Instead of simply putting all of Peloton’s video workouts into one space, Spotify is implementing an onboarding system to match you to Peloton workouts based on your fitness goals and in-the-moment mood. This consists of a series of questions such as ‘what movement are you in the mood for?’ and ‘how do you want to push yourself?’, as well as asking you for your fitness and experience levels.
Once the questionnaire is complete, Spotify will present you with a workout starter pack for you to explore. Alternatively, there’s an option to browse all the workouts on offer.
I’ll be testing out Spotify’s Fitness hub when it drops, and when I've tried it I'll share my experience and early impressions — I'm eager to see if Spotify has the qualifications to be my new personal trainer.
