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MusicRadar
MusicRadar
Entertainment
Beth Simpson

Spotify finally get tough on AI slop as platform adds ‘Persona Badge’ to mark out AI-generated ‘artists’

Spotify's AI Persona badge.

Spotify has finally done what it should have done years ago, launching a new initiative that will give listeners more transparency regarding whether artists are AI-generated.

It’s called an AI Persona Badge and will go live from mid-September. The platform has also said they are reviewing profiles that appear to “represent photorealistic AI-generated identities.” They will apparently begin that process with artists that meet a certain audience threshold. Those that appear to be AI-generated will be notified and afforded the opportunity to self-disclose or appeal.

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