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The Guardian - UK
The Guardian - UK
Environment
Damien Gayle

Spoof billboard ads take aim at BMW and Toyota over ‘going green’ claims

Toyota BMW Belgium France Germany London
Spoof car posters are taking aim at car companies.
Guerrilla activists from Subvertisers International, Brandalism and Extinction Rebellion put up the spoof posters over the past few days. Photograph: various

Guerrilla “subvertisers” have taken aim at BMW and Toyota with a campaign of spoof adverts that they say reveals the truth behind the carmakers’ claims to be going green.

As the European Motor Show opened its doors in Brussels for its 100th anniversary over the weekend, climate activists hijacked more than 400 advertising billboards and bus stops in Belgium, France, Germany and England, calling out the companies.

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