Uefa is poised to bring in more than €1bn (£870m) a year in commercial revenues from club competitions from next year, with two more global sponsorship deals close to being agreed.
UC3, the commercial joint venture owned by Uefa and the clubs, is finalising agreements with an official payments provider and technology partner, which would complete their roster of premium global partners and see sponsorship income rise by more than 40%. Six-year deals with AB InBev as Uefa’s official beer partner and Pepsi as soft drinks provider from 2027 to 2033 have already been agreed, while Nike last week entered exclusive negotiations to replace Adidas as Uefa’s match ball provider.
