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Evening Standard
Evening Standard
Lifestyle
Saskia Kemsley

Splat! Why tomato-powered beauty is your new skincare saviour

Ever since someone compared a sculptural beef tomato to Jonathan Anderson’s Loewe aesthetic, the ruby red fruit has suddenly become synonymous with high fashion. But were you aware of its growing significance in the beauty industry?

Tomato Girl Summer has been touted as the next big fashion and lifestyle trend of the season, inspired by Mediterranean coastal locations and a – you guessed it – a red palette. From clothing to exaggerated blush and tomato-adorned nail art, the Tomato Girl aesthetic has taken TikTok by storm.

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