Spirits giant Diageo unveils the 'world's lightest whisky glass bottle,' a step toward cost and energy savings for luxury liquor

(Credit: Photo courtesy Diageo)

Imagine your favorite high-end whisky, or any luxury liquor, for that matter. Its bottle is intricate, and shiny, but clunky. Heavy bottles and glasses have long been a sign of expensive and exclusive liquors, until now. 

Diageo, the London-based spirits giant that owns more than 200 brands, on Friday unveiled the “world’s lightest whisky glass bottle,” a 70-centiliter Johnnie Walker Blue Label Ultra. The company’s previous Johnnie Walker Blue Label bottles weigh 850 grams without liquid or the stopper, but this one weighs almost five times less at just 180 grams, Jeremy Lindley, Diageo’s global design director, told Fortune. By comparison, typical whisky bottles weigh between 400 grams and 1,000 grams, he said.