“Spider-Man: No Way Home” has swung back on top of the box office during a holiday weekend where American theaters aimed to lure moviegoers with discounted $3 tickets.
The first “National Cinema Day” nationwide promotion appeared to work with the highest-attended day of the year, drawing an estimated 8.1 million moviegoers on Saturday, according to The Cinema Foundation. The one-day event – offered on more than 30,000 screens and held in more than 3,000 theaters, including major chains AMC and Regal Cinemas – collected preliminary box office returns of $24.3 million, according the Comscore.
