By late fall, Fox sold out advertising spots for Super Bowl LIX, set for Feb. 9 at the Caesars Superdome in New Orleans.
Months before the teams (the Philadelphia Eagles and Kansas City Chiefs) were set or the halftime show headliner (Kendrick Lamar) announced, companies were committing a staggering $7 million for just 30 seconds of airtime. With more than 90 ads airing during the Super Bowl, most running 30 seconds and a few stretching to 60, it’s a high-stakes race for attention on the biggest advertising stage of the year.
