Specsavers is celebrating 20 years of its “Should’ve gone to…” adverts by looking back at some of its most iconic quips. The phrase has become a staple of British vocabulary over the past two decades, and has seen a host of memes appear after celebrities and brands find themselves in a sticky situation.
Many social media users claimed Dominic Cummings “should’ve gone to Specsavers” after his ill-fated trip to Barnard Castle, where he claimed to be “checking his eyesight”.
The brand also quickly reacted to footballer Luis Suarez apparently biting Italy’s Giorgio Chiellini in a World Cup match, with a Twitter ad pointing out the difference between Chiellini and cannelloni - which was retweeted tens of thousands of times within days. And the phrase was used again after the South Korea flag was incorrectly displayed instead of the North Korean one during a women’s football match at the 2012 Olympic Games.
