Spain is on course to welcome 100 million international visitors this year, but amid concerns over mass tourism, the country is rethinking how it manages continued growth.
In a presentation at Arabian Travel Market in Dubai, Carlos Ruiz González, director of the Spanish Tourist Office for the Gulf region at Turespaña, outlined how Spain’s Tourism 2030 plan will put people and sustainability at the centre of its next phase of growth – with residents and lesser-visited destinations a key focus.
