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Tom’s Hardware
Tom’s Hardware
Technology
Christopher Harper

South Korean Search giant Naver pivots away from Nvidia – Samsung will supply $752 million in AI chips instead

Naver Nvidia Samsung South Korea Intel Corporation
Naver building in South Korea.

Naver, owner of South Korea's largest search platform and various related services (some AI-powered), has decided to order its next $752 million in AI chips from Samsung rather than Nvidia. This news, as reported by KED Global, follows Naver's October 2023 pivot from Nvidia GPUs to Intel CPUs, and shows that Naver is doing all it can to reduce its reliance on Nvidia, the current leader in the AI hardware space.

Reportedly, Samsung's Mach-1 AI chips are going to be used with Naver's servers for its AI map service, Naver Place. Samsung's Mach-1 AI chips were revealed earlier this week to be set for an early 2025 launch, though this partnership suggests Naver will be getting them before anyone else. 

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