As a university student in Singapore over a decade ago, Jay Lim was frustrated: He couldn’t get a pizza just for himself. The lack of “personal pizza options” drove him to create the startup Gopizza on his return to South Korea in 2016.
Gopizza, with its fast service and bite-size pizzas, won an audience among hungry Koreans. But just three years after founding the business, Lim was already looking overseas. The Gopizza founder first went to India, and then to Southeast Asia, in order to give his business the best chance to survive.
