Hosting an Olympic Games during the internet age offers the world more than just sporting heroes; it can also create unexpected cultural stars. This year Kim Yeji – a South Korean markswoman – has become the star of the Games not just for her sporting prowess but also her devastatingly cool demeanour.
South Korea’s pistol shooter Kim, 31, won silver at the women’s 10 metre air pistol event in Paris on 28 July, just behind her roommate and compatriot, Oh Ye-jin, who took gold.
