If you want to elevate a space, all you need is something red.
So goes the 'unexpected red theory,' popularized by the interior designer Taylor Simon on TikTok. The theory gained widespread attention in early 2024. It advocates for incorporating a pop of red where it is seemingly out of place in your interiors, whether through a cushion, lamp, or rug. It was quickly followed by spin-off theories, such as 'unexpected blue' and 'unexpected yellow.'
