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Lifestyle
Will Gendron

Sony thought memes were enough to resurrect 'Morbius.' It was dead wrong.

I know two things about Morbius: one is that that Jared Leto tries his hand at being a vampire, and the other is that most people seem to have deemed the movie bad, but not in a particularly interesting way.

Outside of that, my entire conception of the seemingly failed Marvel IP has been influenced by the run of memes that proliferated online since the movie hit theaters at the beginning of April. Sony, the project’s distributor, seems to have taken the ironic praise to heart, and decided that the litany of posts using the hashtag #MorbiusSweep — with claims that the film sold over a trillion tickets and earned a “morbillion” dollars — were proof that the movie should be re-released. Any engagement is good engagement, right?

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