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GamesRadar
GamesRadar
Technology
Scott McCrae

Sony's "lack of marketing push" on Marathon "speaks to the lack of faith from the platform holder," says former Square Enix exec

Marathon runners.

A former Square Enix exec reckons Sony's lack of marketing for Marathon suggests a lack of faith in Bungie's latest game from PlayStation.

On Twitter, Jacob Navok (former director of business at Square Enix Holdings) commented on Marathon's Steam player count, calling it "brutal." And while the numbers on PS5 and Xbox aren't available, Navok reckons Sony's marketing push behind the game isn't doing the job. "Sony owns a ton of digital real estate on the PlayStation dashboards to push Marathon," he says, adding that "Its lack of marketing push to support the numbers speaks to the lack of faith from the platform holder."

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