It can be a little bit challenging to get one's head around Sony's approach to its smartphone business, which seems to continue chugging along, making phones slightly unlike the rest of the market, with a dedicated user base but widespread rumours of slowly shrinking sales.
The Xperia brand is still a decent one in terms of recognition, though, so it perhaps isn't any surprise to see the Xperia 10 VIII unveiled this week. What is more surprising, though, is how Sony's chosen to do it – with just a low-key blog post that's really quite sparse, and basically no fanfare.
