It's no secret that LiveWire has been having a tough time, pretty much ever since it went public. To some degree, the company's guidance was generally to expect that it would lose money for the first few years. After all, they said, it's both a new company (for various values of 'new,' considering that it's largely funded by Harley-Davidson, a company that prides itself on its long standing in both the American and international motorcycle industries) and dealing in new technology.
Brave new worlds take time to conquer, in other words.
And yet, quarterly and yearly results have remained dismal at best. They have, arguably, improved somewhat, but having slightly less negative results is still having negative results. The debate over the moves LiveWire (and by extension, Harley-Davidson) is making is one that will likely rage on well into the future.
