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The Conversation
Rikke Louise Bundgaard-Nielsen, Senior Lecturer, School of Languages and Linguistics, The University of Melbourne

Some words affect us more than others. It boils down to how they sound

Cristina Gottardi/Unsplash

Effective communication lies at the heart of human connection. It helps us collaborate with each other, solve problems and build relationships. And communicating clearly is a major consideration for most of us in most aspects of life.

But what if the way some words sound makes them more impactful in communication?

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