When Amazon CEO Andy Jassy was asked about the impact of President Trump’s new sky-high tariffs recently in an interview on CNBC, he posited that the e-commerce giant’s vast network of sellers would try to “pass that cost on” to customers and said he would understand if they did so.
But when some brands and merchants have tried to do just that over the past two weeks, Amazon’s systems have penalized them, leading to plummeting sales, according to around a dozen sellers who spoke to Fortune this week.
