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The Independent UK
The Independent UK
Ted Thornhill

Some airlines charge passengers to speak to a human instead of using AI — and experts say the idea could catch on

Some airlines are charging customers if they want to speak with a human representative and not just AI. - (Getty Images)

In a world where AI increasingly handles bookings, requests and queries for travelers, paying to speak to a human being may quietly become a “business class” customer service experience, according to industry experts.

Some U.S. airlines already put a dollar price on human interaction, with American Airlines charging $50 to book a ticket over the phone with a human, and Hawaiian Airlines, JetBlue and Spirit Airlines all charging $25.

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