It’s 8am, and Redmond, an 11-year-old Brown Swiss dairy cow and designated matriarch of the Churchtown Dairy herd, has been milked in her designated stall. She is concentrating on munching hay; her seventh calf is hovering nearby.
The herd’s production of milk, sold unpasteurised in half-gallon and quart glass bottles in an adjacent farm store, sells out each week. It has become so popular that the store has had to limit sales.
Redmond and her resplendent bovine sisters, wintering in a Shaker-style barn in upstate New York, appear unaware of the cultural-political storm gathering around them – an issue that is focusing minds far from farmyard aromas of mud and straw.
The production and state-restricted distribution of raw milk, considered by some to boost health and by others to be a major risk to it, has become a perplexing political touchstone on what is termed the “Woo-to-Q pipeline”, along which yoga, wellness and new age spirituality adherents can drift into QAnon conspiracy beliefs.
Robert F Kennedy Jr, Donald Trump’s pick to run the US Department of Health, is an advocate. He has made unpasteurised milk part of his Make America Healthy Again movement and recently tweeted that government regulations on raw milk were part of a wider “war on public health”.
Republican congresswoman and conspiracy theorist Marjorie Taylor Greene has posted “Raw Milk does a body good”. But the US Food and Drug Administration (FDA) says that “raw milk can carry dangerous germs such as salmonella, E coli, listeria, campylobacter and others that cause foodborne illness”.
Last week, the US Department of Agriculture issued an order to broaden tests for H5N1 – bird flu – in milk at dairy processing facilities, over fears that the virus could become the next Covid-19 if it spreads through US dairy herds and jumps to humans. Since March, more than 700 dairy herds across the US have tested positive for bird flu, mostly in California. But the new testing strategy does not cover farms that directly process and sell their own raw milk.
At the same time, another dairy product has become the subject of conspiracy theories after misinformation spread about the use of Bovaer in cow feed in the UK. Arla Foods, the Danish-Swedish company behind Lurpak, announced trials of the additive, designed to cut cow methane emissions, at 30 of its farms. Some social media users raised concerns over the additive’s safety and threatened a boycott, despite Bovaer being approved by regulators.
In the US, raw milk is seen as anti-government by the right, anti-corporate by the left, and amid the fracturing political delineations, lies a middle ground unmoved by either ideology.
“Food production has always been political,” says Churchtown Dairy owner and land reclamation pioneer, Abby Rockefeller.
Churchtown manager Eric Vinson laments raw milk has been lumped in with QAnon and wellness communities. “There’s an idea around that people who want to take ownership of their health have started to become conspiratorial,” he says. “It’s unfortunate. Raw milk may be a political issue but it’s not a right-left issue.”
Iowa, Montana, North Dakota, Alaska, Georgia, and Wyoming have passed laws or changed rules to allow the sale at farms or shops since 2020. In New York, sales are legal at farms with permits, although supplies are smuggled into the city marked “for cats and dogs”. There is no suggestion Churchtown is involved in that.
Amish communities abandoned a non-political stance in the national elections in November and voted Republican, in part over the raw milk issue. An Amish organic farm was raided by the Pennsylvania Department of Agriculture in January.
There are also the health-aware “farmers’ market mums”, who say they are looking to raw milk for an immunity boost, and who harbour latent anger over the government pandemic response and vaccine mandates.
Rachel, a Manhattan mother of a three-year-old, who declined to be fully identified, citing potential social judgment, said: “After Covid, more of us started thinking about our bodies and health because of scepticism around doctors, hospitals and a corrupted health care system.” But like many people, she said, she felt she’d been “caught in the middle” of a political battle.
Sales of raw milk are up between 21% and 65% compared with a year ago, according to the market research firm NielsenIQ. Mark McAfee, California raw milk advocate and owner of Raw Farm USA in Fresno, says production and supply across the state is growing at 50% a year. But the FDA and the Centers for Disease Control and Prevention call raw milk one of the “riskiest” foods people can consume. Experts say they are “horrified” by a trend they consider a roll-back of Louis Pasteur’s 19th-century invention of pasteurisation.
Vinson disagrees with the idea that raw milk is “inherently dangerous” and argues, because conventional dairies rely on pasteurisation, “they don’t have to worry about sanitation around the milking practices – they can cut corners”. “You have to be more careful producing raw milk but it brings a higher price,” he adds.
Since the pandemic, visitors to Churchtown have increased.
Earlier this month, McAfee’s Raw Farm was hit by a notice from the California Department of Health warning that H5 virus, better known as bird flu, had been detected in a batch of cream-top whole raw milk.
It’s not yet known if the virus can be transmitted to people who consume infected milk but the CDC officials warn that people who drink raw milk could theoretically become infected.
Back at Churchtown Dairy, Vinson is tending the herd. A huge Jersey cow shadows her four-day old calf. At weekends, he offers tours of the barn to raw milk-curious visitors. “One of my main jobs is informing the public about farming and agricultural issues,” he says. That includes being receptive to changes. “It is important to say we don’t know everything and keep an eye open.”
