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Bangkok Post
Bangkok Post
Business

'Soft power' policy to entice tourists

Anucha Burapachaisri Prayut Chanocha
A tourist takes pictures of a food stall on Yaowarat Road on Sunday. (Photo: Varuth Hirunyatheb)

Prime Minister Prayut Chan-o-cha has issued a new soft power policy for tourism agencies to promote Thai culture as part of efforts to attract international visitors.

Government spokesman Anucha Burapachaisri said on Wednesday the PM's policy focuses on the 5Fs -- food, film, fashion, fighting and festivals.

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