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Axios
Axios
Business

Soda gets a Gen Z glow-up with new flavors and sizes

CocaCola Pepsi PepsiCo Axios TikTok Coke Ramon Laguarta

Coca-Cola and PepsiCo are shaking up the soda biz to attract younger, more selective drinkers.

Why it matters: Americans' affinity for soda has declined in recent years, and soda giants are trying to lure them back with smaller serving sizes, and TikTok-able flavors.

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