Timing is everything and this probably wasn’t the right time for the Dallas Cowboys to announce their sponsorship with a coffee brand whose name is polarizing.
America’s Team chose Thursday to reveal it had signed a deal with Black Rifle Coffee, calling it America’s Coffee.
🔊#CowboysNation, please welcome America’s Coffee to America’s Team.
We are celebrating America’s birthday all week long by giving away ✌️ tickets to a #DallasCowboys home game & a ☝️-year subscription to @blckriflecoffee! Click here https://t.co/hUQTRllFe0 to learn more.☕️🏈⭐️ pic.twitter.com/iFep5BKVZt
— Dallas Cowboys (@dallascowboys) July 5, 2022