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The Conversation
The Conversation
Adrian Dyer, Associate Professor, Monash University

Social media snaps map the sweep of Japan’s cherry blossom season in unprecedented detail

Kazuo Ota / Unsplash

Social media contains enormous amounts of data about people, our everyday lives, and our interactions with our surroundings. As a byproduct, it also contains a vast trove of information about the natural world.

In a new study published in Flora, we show how social media can be used for “incidental citizen science”. From photos posted to a social site, we mapped countrywide patterns in nature over a decade in relatively fine detail.

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