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Digital Camera World
Digital Camera World
Sean McCormack

Social media is ruining photography – but my solution is to ignore the likes

Sean McCormack opinion column.

When Instagram began in 2010, it was an amazing way to share your work. Now the algorithm churns through video, not photos, so you’d best be adding music to your photo for the 2.5 seconds it might get viewed for. The results of years of experience creating a masterpiece passes as quickly as a cat picture. The cat picture will typically get more likes. 

Sure, competitors like Vero have tried, but they just don’t have the reach that Meta has. Even those that swapped to Threads, Instagram’s Twitter replacement aren’t faring any better. It’s all a rat race to the bottom, where skill and excellence are replaced by comedy and mediocrity.

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