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Lifestyle

Franca Quarneti

Social And Casual Games Dominate US Gaming Industry Revenue

United States PwC

In-app purchases are the most lucrative revenue stream for mobile gaming apps. With revenue generated amounting to $19.3 billion in 2022.

New data released by PricewaterhouseCoopers International Limited sheds light on the shifting landscape of the gaming industry, indicating that “traditional” games make up only 26.7% of the revenue earned by the United States games industry.

The majority of the industry’s $54.1 billion revenue in 2022 came from social or casual games, accounting for a staggering 69% share, PwC’s analysis, reported by Venture Beat, revealed.

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