If you live in London, you’d be forgiven for thinking everyone you know has suddenly become a Gunner. Over the past two days alone it’s been Arsenal madness. London was awash with red jerseys on Sunday as fans celebrated winning the Emirates cup against Lyon. Then Instagram feeds were taken over by a video of The Bear’s Will Poulter announcing Arsenal’s third kit on Monday, leaving little time for the non-Arsenal-affiliated to breathe.
It’s been like this for the best part of two years. Sure, this summer’s been all about England, but during the Premier League season, it feels as though every weekend involves bypassing a parade of red and white scarves, yellow vintage tees and trendy Tube station patterned merch.
