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Snoop Dogg Partners With Gin & Juice For Arizona Bowl

Snoop Dogg performs a DJ set as "DJ Snoopadelic" during the "Concerts In Your Car" series Friday, Oct. 2, 2020, in Ventura, Calif. Rapper and media personality Snoop Dogg is putting his name on

Snoop Dogg has announced a groundbreaking partnership with the Arizona Bowl, marking the first collaboration between an alcohol brand and a college bowl game. The event will be known as the 'Snoop Dogg Arizona Bowl Presented by Gin & Juice By Dre and Snoop' and is set to take place on December 28 at Arizona Stadium. Teams from the Mountain West Conference and Mid-American Conference will compete in this highly anticipated matchup.

Prior to this, the digital media company Barstool had been the sponsor of the bowl. The introduction of Gin & Juice, a premium spirits product named after Snoop Dogg's iconic 1994 hit, is a significant milestone for Snoop Dogg and Dr. Dre's new spirits company.

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