
Snoop Dogg has announced a groundbreaking partnership with the Arizona Bowl, marking the first collaboration between an alcohol brand and a college bowl game. The event will be known as the 'Snoop Dogg Arizona Bowl Presented by Gin & Juice By Dre and Snoop' and is set to take place on December 28 at Arizona Stadium. Teams from the Mountain West Conference and Mid-American Conference will compete in this highly anticipated matchup.
Prior to this, the digital media company Barstool had been the sponsor of the bowl. The introduction of Gin & Juice, a premium spirits product named after Snoop Dogg's iconic 1994 hit, is a significant milestone for Snoop Dogg and Dr. Dre's new spirits company.