Snoop Dogg launched a jewellery line because he wants fans to be able to have something to "physically hold" following the decline of CDs and cassettes.
The rapper has come up with his own brand called Lovechild which features chain necklaces and bracelets as well as crown-shaped rings in a variety of different metals including 14-karat gold vermeil and sterling silver - and he hopes it can replace physical music recordings in his devotees' collections.
