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Sports Illustrated
Sports Illustrated
Entertainment
Daniel Chavkin

Snoop Dogg Buys Ownership Stake of Big3 Team Bivouac

Snoop Dogg BIG3 Ken Howery Ice Cube PayPal blockchain NFT

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The Big3 is adding some big names to its ownership groups. Rapper Snoop Dogg and PayPal co-founder Ken Howery are expected to buy a 40% stake in Big3 team Bivouac, the league announced on Friday. The purchase will be made exclusively through designated NFTs.

The Big3 has been a successful 3-on-3 basketball league since its inception during the summer of 2017. Ice Cube and Jeff Kwatinetz founded the league five years ago, and it features many big names in leadership positions including former NBA star Clyde Drexler as commissioner and former Raiders CEO Amy Trask as Chairman of the Board.

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