Snap is rolling out new features that encourage adult users to share photos and videos beyond their immediate circle of friends as well as making it easier for users with large followings to earn money from their posts on Snapchat. These changes are a major part of the social media company’s push to position itself as the platform of choice for creators.
The features, which Snap announced at its Partner Summit conference in Los Angeles on Wednesday, could open up an important new source of growth for the company but are also likely to raise privacy concerns.
