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Fortune
Fortune
Stuart Dyos

Snap stock craters after it reveals an $800 loophole could endanger its more than $1 billion in ad revenue

Snap CEO Evan Spiegel speaks during The Semafor 2025 World Economy Summit (Credit: Shannon Finney—Getty Images/Semafor)
  • Snap shares sold off Wednesday after the company cited potential advertising troubles once the de minimis tariff exemption closes in its earnings report. Although the company posted a 14% increase in total revenue, the company yanked its second-quarter guidance due to an uncertain macroeconomic environment. 

Social media platform Snap shares plummeted as much as 16.9% Wednesday after it pinned potential headwinds on a soon-to-shutter tariff loophole that could negatively impact Snap advertisers who rely on it for e-commerce sales. 

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