Snap might not be making a sequel to the Pixy drone after all. The Wall Street Journal reports that the Snapchat maker is “sunsetting future development” on its easy-to-use drone, seemingly in part of a broader effort to cut costs after the company’s second-quarter earnings.
Snap isn’t alone in suffering under the current economic downturn — or the long-term effect Apple’s App Tracking Transparency has had on the mobile advertising business — but its struggles with hardware are somewhat unique. Whether it’s the Spectacles camera glasses or now the Pixy, Snap’s experimental hardware hasn’t really caught on in the same way other new hardware has.
