Snap, the tech company behind the social media app SnapChat, introduced on Tuesday AI Sponsored Snaps, an advertising tool that will allow users to chat with AI bots from a brand partnered with the social media platform. It’s one of the many ways the company has continued to lean into AI. But Snap CEO Evan Spiegel said the pivot toward new technologies won’t necessarily help the company score any popularity points.
“I think technology leaders think that folks will just blindly adopt new technology as it comes out,” Spiegel said in an episode of “Lenny’s Podcast” earlier this week, “And I think we’re going to enter a period of time where there’s going to be a huge amount of societal pushback on a lot of the changes that are coming with AI.”
