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Cycling Weekly
Cycling Weekly
Sport
Vern Pitt

Smells like team spirit: How you can own Wout van Aert's odour

Wout van Aert wins E3 2023

In the realm of unique memorabilia offerings, the smell of your favourite rider is, arguably, king.

Jumbo-Visma know this. Despite his extensive merchandising range, you cannot purchase l’eau de Wout van Aert in a Dutch supermarket.

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