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Tom’s Guide
Tom’s Guide
Technology
Dan Bracaglia

Smartwatch design is boring — 5 ways Apple, Garmin, Google and Samsung can make it exciting again

Garmin Google Samsung Apple Rolex Swatch Group Tank Cartier
A table with a dozen similar smartwatches on it.

The latest crop of smartwatches — from the new Samsung Galaxy Watch 7 to the Garmin Forerunner 165 and Google Pixel Watch 3 — all have one enormous quality in common. No, I’m not talking about onboard heart rate sensors, GPS or even snazzy AI features. All of these devices look remarkably similar to those that came before them.

Sure, Samsung gave the Galaxy Watch Ultra a square case with a circular display (gasp), making it more Apple Watch Ultra-like, but I wouldn't classify that as groundbreaking design innovation.

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