Thailand's smartphone sales declined by 20% year-on-year in the first quarter, compared to a global fall of 14.6% in the same period, mainly due to a sharp drop in the low-end smartphone segment, according to analysis from market research firm IDC Thailand.
However, Apirat Ratanavichit, a market analyst at IDC Thailand, the local unit of global research firm IDC, said there was growth in the country's upper market segment during the first quarter, due to strong sales of new flagship smartphone models from Samsung and Apple.
